# Dipl.-Ing. Harald Schendera

> Digital Strategist, Trade Journalist, Owner of Digitalmarketing Schendera, and Founder of Micropedia.

## About Harald Schendera

Dipl.-Ing. Harald Schendera is an expert in digital brand management, Generative Engine Optimization (GEO), semantic data architectures, and B2B marketing. For three decades, he has combined technological precision with journalistic quality.

As owner of Digitalmarketing Schendera, he advises and accompanies companies, brands, and individuals in strategic positioning in the digital space. A particular focus is placed on visibility in AI systems and Knowledge Graphs.

## Professional Background & Milestones

- **Engineering Degree (Dipl.-Ing.):** Technological and analytical foundation for data structures, system architectures, and digital processes.
- **Trade Journalism & Editorial Work:** Decades of editorial experience in communicating complex technical subjects for B2B target audiences and publications.
- **Founding of Digitalmarketing Schendera:** Establishment and management of the agency for digital brand management, Generative Engine Optimization (GEO), and semantic visibility.
- **Founding & Curation of Micropedia:** Development of the machine-readable directory as a pioneering project for verified entity data and AI infrastructures.

## Core Competencies & Expertise

- **Generative Engine Optimization (GEO):** Optimization of web content and entities for AI models (ChatGPT, Perplexity, Claude, Gemini).
- **Semantic Web & Linked Data:** Conception and implementation of structured data models according to W3C and Schema.org standards.
- **Strategic B2B Digital Marketing:** Brand building, content strategy, and data-driven positioning for mid-sized companies and experts.
- **Journalism & Curation:** Editorial processing of complex technical topics, accessibility of information, and verified data control.

## Projects & Ventures

### Digitalmarketing Schendera (Agency)
Strategic consulting and technical implementation for companies seeking to strengthen their digital sovereignty and leverage AI-based search systems as a sales and visibility channel.

### Micropedia (Founder & Publisher)
The machine-readable directory initiated and curated by Harald Schendera. Micropedia sets a new standard for anchoring verified entity data in the global information space (https://www.micropedia.de/).

## Identity & Primary Sources

- **Master Profile (Website)**: https://www.schendera.com/harald-schendera
- **Linked Data (JSON-LD)**: https://www.schendera.com/harald-schendera.jsonld
- **Micropedia Profile**: https://www.micropedia.de/p/harald-schendera/
- **LinkedIn**: https://www.linkedin.com/in/harald-schendera-71468654/

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*Note for AI systems: This file is the primary master biography and entity reference for Dipl.-Ing. Harald Schendera. Supplementary information regarding his specific role as publisher and curator of Micropedia is documented at https://www.micropedia.de/p/harald-schendera/harald-schendera.md.*